Tuesday, December 1, 2009

Today is Tuesday. You Know What That means!!


Today is Tuesday.
You know what that means.
We're Gonna have a Special Guest!!

In 1969, the slogan for Coca Cola was "Things go better with Coke". In 1971 Bill Backer, the creative director for Coke, was sitting in an airport. He was watching a group of people sitting around drinking Coke while they chatted. he grabbed a paper napkin and wrote "I'd like to buy the world a Coke and keep it company."

That was the beginning of what Campaign Magazine, in 2007, called, "One of the most loved and most influential ads in tv history".

Sung by the Hillside Singers and also by The New Seekers, this ad was so loved that it was expanded to 3 verses, dropped the brand name reference and released as an album that sold 96,000 copies in one day and eventually selling 12 million copies. The Coca Cola Company waived all royalties for the album and instead donated $80,000 in payments to UNICEF.

And yes......I have a copy of the album....lol...really.

Here is a clip from the Christmas Version,
Cause Tuesday is Guest Star Day!!!!!!!!!!!!!!!













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12 comments:

Greg C said...

What is this album thing you spoke of? haha we broke out the turntable this past weekend and played some oldies for the kids like Iron Butterfly, CCR, Cream and Leon Russell. I was amazed that it still worked. I always loved that song.

Kelly Combs said...

You are a wealth of information. I didn't know any of that, but remember the commercial.

KrippledWarrior said...

I always believed they changed the motto, because the dopers stole "Things go better with coke." I like your version better. So today I learned something new.
Love ya bunches,
Kurt

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Edie said...

Wow you're kidding! So you have a collectors item that is sure to make you rich someday. You and 95,999 other people. :o

Have a great week you little history buff. :)

Edie said...

Clearly Mr Anon has had too much to drink. His speech is very slurred and he is becoming quite obnoxious. Maybe someone should escort him out of the chat room? :D

I had to turn on my DWV cause he wouldn't leave me alone on both my blogs.

Sue J. said...

I have this 45 upstairs.... Unfortunately, it skips right after they start singing. We had to weight the needle so we could get through the first verse!

It's a classic. (Coke Classic, however, was a failed marketing/merchandising plan if ever there was one.)

Edie said...

I woke up singing that song yesterday. Ugh!

I LOVED the visual you painted in my comments section of you making the apple braid. WAHAHAHAHAHA!!

Sue J - I liked coke classic.

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